Premium Fly Fishing Gear

Handcrafted Flies that Anglers Trust

Every Rising Rivers lure is truly original—designed from the ground up and rigorously tested. Backed by decades of experience, we craft lures that not only look exceptional but also perform where it matters most on the water.

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From Cast to Catch

Watch our flies in action!

Outdoor Habits landing walleye using our collaboration Bucktail flies on the Rock River.
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Think You Can Catch on All 5?

Pick 5 Rizing Rivers colors, take 25 baits, and prove you can land a fish on each — all in one outing. No entry fee. No cash prizes. Just pure bragging rights.

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From the Water

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What Anglers Are Saying

★ ★ ★ ★ ★
"Best spinners I've ever used. Landed a 15lb coho on my first cast with these."
— Mike T., Michigan
★ ★ ★ ★ ★
"Quality you can feel. These are built by people who actually fish."
— Sarah K., Wisconsin
★ ★ ★ ★ ★
"Fast shipping and the flies look even better in person. Highly recommend."
— David R., Minnesota
★ ★ ★ ★ ★
"Best spinners I've ever used. Landed a 15lb coho on my first cast.""
— Mike T.,, Michigan
★ ★ ★ ★ ★
""Quality you can feel. These are built by people who actually fish.""
— Sarah K.,, Wisconsin
★ ★ ★ ★ ★
"Fast shipping and the flies look even better in person. Already ordered more.""
— David R.,, Minnesota